Factory/Advocate Building Municipal Heritage Building

The FPU Factory/Advocate Building is designated because of its historical associations and aesthetic significance.

The building has historical value because of its associations with the Fishermen’s Protective Union (FPU). Sir William Coaker founded the FPU in 1908 and in 1917 established Port Union, a rare example of a town intentionally built by a labour organization. Port Union was envisioned as a place where the full wealth of the fishery could be used to the advantage of many, rather than a privileged few. Coaker stressed the importance of economic diversification, encouraging the establishment of new industries and services. The FPU Factory/Advocate Building was the site of one such diversification project, a woodworking shop which was located on the second floor and serviced by an electric elevator, possibly the only one outside St. John’s at the time. The building was also home to the Fishermen’s Advocate, an influential, often controversial and very popular newspaper established in 1910 as a means to communicate the ideals of Coaker and the union. In 1924 the newspaper’s headquarters were moved from St. John’s to Port Union and remained there until publication ceased in 1980. The FPU Factory/Advocate Building stands as a physical reminder of Sir William Coaker’s vision for Newfoundland and its working masses.

The building has aesthetic value as an example of early twentieth century industrial style construction in an outport context. It is a physical reminder of the drive to diversity sponsored by the FPU in Port Union. The building is an important component of the built landscape of this intentionally built town.